The goal of the Research Solutions Group is to make BowTie, Inc. the definitive source for information and statistics for the pet industry. Through a multitude of sources, the vast amount of information captured is used to constantly redefine demographics, gain a better understanding of customers, and determine predictive models and trends. Data collecting and relationship marketing is a rapidly growing segment of the company, offering BowTie’s advertising and marketing partners additional opportunities to advance and promote their products and services.